As head of marketing for the past two decades, I have achieved trackable, tangible results for diverse organizations through strategic innovation, solid team building, integration of internal and external creative resources, and strong communication practices. Being a constant learner and energetic leader has given me the skills to envision fresh solutions, enlist cross-functional teams, maximize budgets, and transform operations.
SVP/Head Marketing & Communications Officer
KEY ACHIEVEMENTS
Led the rebranding of a 50-year-old national organization, repositioning the brand for new markets and supporting sustained annual revenue growth of 10–20% over 13 years.
Increased sponsorship revenue by 256%, growing annual sponsorships from $90K to $320K (Conferences 2013-2025).
Drove 135% growth in conference revenue, increasing annual revenue from $980K to $2.3M through strategic marketing, branding, and integrated promotional campaigns.
Revived, rebranded, and hired a director for a languishing collective purchasing and affinity program, resulting in significant growth over 8 years and taking the program to over $1M in revenue.
Launched and hosted the Forward Thinking podcast, the organization’s first podcast, to connect national thought-leaders and key client audiences, ultimately hosting 87 episodes and reaching 31,087 listeners.
Published more than 70 editions of a flagship thought leadership newsletter, transforming it into a high-performing engagement platform with consistent 15–20% engagement rates while promoting strategic solutions, services, and organizational expertise to clients and prospects.
EXPERIENCE
FCCS (Farm Credit Council Services), Denver
Strategic Executive Committee member responsible for enterprise marketing, brand strategy, communications, digital strategy, and business growth initiatives.
Senior Vice President Marketing & Communications | Jan 2024–July 2026
Partnered with a 6-member executive team to shape organizational strategy; communicated key initiatives, marketing metrics, and growth opportunities to a 9-member Board of Directors.
Led enterprise marketing, communications, and digital strategy to strengthen brand awareness, deepen client engagement, and enhance market positioning, contributing to sustained annual revenue growth of 10–20% over a 13-year tenure.
Directed the marketing strategy for more than 350 conferences, leadership programs, webinars, and events, driving 135% growth in conference revenue (from $980K to $2.3M) and increasing sponsorship revenue by 256% (from $90K to $320K) through integrated branding, promotional campaigns, and client engagement strategies.
Expanded the organization's portfolio by successfully building and commercializing new brands (10), initiatives (12), and services (15).
Led the go-to-market strategy and launch of The Accelerate Center—the industry's first hybrid leadership development platform—and rapidly pivoted conferences and leadership programs to virtual delivery during the COVID-19 pandemic to preserve conference revenue, sustain sponsorships, and maintain client engagement.
Vice President Marketing & Strategic Account Management | Dec 2016–Feb 2024
Served as executive leader responsible for marketing, communications, brand strategy, strategic account management, and thought leadership for FCCS, aligned with organizational growth objectives.
Led the full transformation and rebrand of FCCS, including the organization’s name, brand strategy, messaging architecture, visual identity, and brand standards for a unified market position reflecting an evolving vision and value proposition.
Director of Marketing and Communications | Dec 2012–Dec 2016
Partnered across the organization to align marketing and communications strategies with business objectives and revenue goals
Directed development and implementation of comprehensive brand, marketing and communications strategies utilizing digital, print, events, public relations and other integrated channels
CoBank, Denver, CO
Directed strategic marketing, sponsorship, and community engagement initiatives.
Manager, Marketing & Communications | Sep 2010 – Dec 2012
Provided critical management and leadership to CoBank’s merger marketing strategy for its successful merger with U.S. AgBank.
Managed and coordinated CoBank’s social media work group, policies, editorial and go-live strategy.
Provided leadership and program management to the bank’s $4+ million yearly corporate responsibility and sponsorship program.
Sr. Director of Account Management | InStore Audio Network | May 2006 – Feb 2010
Director of Marketing and Fundraising | KCPW Radio, (NPR and BBC Affiliate) | Dec 2005 – May 2006
Director of Marketing, Events and Visitor Services | University of Utah, Red Butte Garden | July 2002 – Dec 2005
Related Marketing & Communications Experience
PROFESSIONAL DEVELOPMENT
Continuous & Experiential Learning and Leadership Development
Attended 80+ conferences and programs on leadership, skill development for today’s workplace, communications, marketing, sales, IT, and governance.
StoryBrand — 5-day workshop for high-engagement messaging and storytelling
Go from A to THE — Certified Communications program with Ryan Avery
Professional Presence — Executive leadership workshop with Sally Williamson
Presentation Excellence — Communications workshop with Jeannie Clinkenbeard
Executive Coaching — Personalized executive leadership coaching with Kelli Thompson
Gettysburg Leadership Experience — Executive leadership program focused on strategic leadership, decision-making, and organizational effectiveness.
Lewis & Clark Leadership Experience — Experiential leadership program focused on innovation, adaptability, collaboration, and leading through change.
Crucial Conversations for Accountability — Workshop targeting conflict resolution
Crucial Conversations for Mastering Dialogue — Workshop for interactive engagement
EDUCATION
Kansas State University | Bachelor of Science, Marketing & International Business